Playing an Active Role – Halo Leisure

Background Info

Halo Leisure was established in 2002 when the council of Leominster (one of the most deprived areas of the UK) was under pressure to provide more funding for leisure centres. Halo Leisure’s founders saw an opportunity to lease the leisure centres and reach the widest customer base possible. Annual turnover of the leisure centres is over £6.7 million and 190 staff are employed.

What did you do?

This model helped to reach deprived populations that would otherwise not have access to a leisure centre. Since 2002, £37.5 million has been saved and reinvested by Halo Leisure, allowing for continued expansion of the services provided. Users believe it is important that leisure services are delivered by a social enterprise rather than the council. This model has now been replicated throughout the UK.

What did you learn (things to avoid, things to do etc)

By leasing the leisure centres there was a greater ability to reach a larger audience which the community preferred.

Links – Documents

http://www.socialenterprisewm.org.uk/wp-content/files_mf/1279122981Casestudy_HaloLeisure.pdf

Contact (email address etc)

www.haloleisure.org.uk

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